1. For optimum legibility, choose classical, time-tested typefaces with a proven track record.
Project Description:
The objective of this design is to convey a message of one of the nineteen typographic rules. The rule I have chosen is number one. "For optimum legibility and readability, choose time-tested typefaces with a proven track-record. The reciever of the message will be my professor, my classmates, and future students of typography. The specifications of the design is a inkjest printed poster in the size of 13 x 19 inches. The projected cost to the client will be $460.00.
Visual Research
Sketches
My idea came from the idea of classics. Classic movies, classic music, and classic literature. So my idea is a bookshelf with the with books on the shelf and the spine of each book has the title of the classic typefaces.
http://blog.spoongraphics.co.uk/articles/25-classic-fonts-that-will-last-a-whole-design-career
The website above was a reference of type faces that have lasted the test of time, I know that there are typefaces that are not listed that I will add into my design.
Rough
I can't decide what phrase to use to capture my audience. I need to break down the words and ask the design what message is it trying to send and what phrase will better convey the message.
CRITIQUE FROM A FRIEND:
I understand that they are books and the classic fonts. I would suggest using more muted colors for each word so they look cohesive and something else seems off, but I can't put my finger on it. Also the colors for Times new roman and courier are really close together.
MY THOUGHTS:
I agree that the colors need to be muted from the cohesiveness of the design. Also most classic type books are not bright in color or fashion. I also noticed that some of the fonts were in all caps some were just in upper and lower case which really is distracting and doesn't make the shape of a book to me.
SECOND ROUGH:
MY THOUGHTS:
The colors still seem really bright...
TIGHT ROUGH:
TIGHT ROUGH 2:
TIGHT ROUGH 3:
TIGHT ROUGH 4:
After critique from my Art Director I noticed some changes that should be made on behalf of the design. Spacing on Times new roman is off. The space between the word choose and the N is smaller than the size between the rule in white and the T in times new roman. Bodoni and Futura are similar sizes and one should be bigger than the other. the O in Optima and the G in Garamond are of similar weights and shape and need to be moved away from one another to avoid repetition. The I in Courier seems to be farther from the R than the E. Lastly, the A in Roman is spaced very wide and is almost as wide as the spaces between the words in Times New Roman.
Final Design
After talking with the Professor yesterday, I realized I should have originally gone with my gut feeling and I revised it to the original way I had it, breaking one of the rules of type not having everything flush left.
REVISION: Final Draft
The only difference between the two is punctuation in the top one. I felt like the design could do with or without it, depending on the preference of the people who view the poster. I personally prefer the bottom one because the line break is enough for me to allow my brain to pause and understand the message.
